Appian Names New Chief Marketing Officer

Chief Marketing Officer - Overview, Responsibilities, Salary

Excitement About The Evolving Role of the Chief Marketing Officer - Spencer

Obtained 2021-04-30. "7 Ways the Retail CMO Role Has Actually Evolved". Archived from the original on 2015-08-13. Obtained 2015-08-14. "By 2017 the CMO will Spend More on IT Than the CIO". Archived from the original on 2015-07-31. Recovered 2015-08-14. "Why Do Chief Marketing Officers Have A Short Shelf Life?". Forbes. 2009-05-15.

"From Extended to Strengthened, Insights from the Global Chief Marketing Officer Research Study". IBM.  This Website . p. 34. More reading [modify] External links [modify]

A CMO (chief marketing officer) is a C-level business executive accountable for activities in an organization that have to do with creating, communicating and providing offerings that have value for customers, clients or business partners. A CMO's main mission is to help with development and boost sales by developing an extensive marketing strategy that will promote brand name recognition and assist the organization gain a competitive advantage.

Chief Marketing Officer Job Description - Gravity Investments Things To Know Before You Get This

Chief marketing officers normally report to the CEO or chief operating officer (COO) and hold advanced degrees in both company and marketing. A CMO who has a strong background in infotech may likewise hold the job title chief marketing technologist (CMT). In some larger organizations, however, those positions are separate and the CMT reports to the CMO.

As the senior most marketing position in the company, he or she manages these functions across all company line of product and geographies. It is the CMO's task to: understand the company's position in the market, utilizing standard approaches, along with newer innovations such as information analytics; figure out how and where the company should be placed in the future; develop the technique to drive the organization to that future market position; and execute on that strategy.

Welcoming Splashtop's New Chief Marketing Officer and VP of Sales, Americas  - Splashtop, Inc.

As such, the CMO is anticipated to work carefully (or in some companies even lead) the sales unit. Wage and pay structure According to Pay, Scale, overall compensation for a U.S.-based CMO ranges from almost $85,000 to about $315,000. The CMO's experience level and the geographical location of the position influence the pay, as does the size of the company.